Friday, October 30, 2009

What is Google Adsense

AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering .

What is Google Adsense


Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

Earn more revenue

You can maximize your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Get started in minutes

Becoming an AdSense publisher is simple. All it takes is a single online application. Once you're approved, AdSense takes only minutes to set-up. Just copy and paste a block of HTML and targeted ads start showing up on your website.

Access thousands of advertisers

With Google's extensive advertiser base, we have ads for all categories of businesses-and for practically all types of content, no matter how broad or specialized. And since Google provides the ads, you have no advertiser relationships to maintain.

The AdSense program represents advertisers ranging from large global brands to small and local companies. Ads are also targeted by geography, so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

Google grasps the meaning of your content

AdSense can deliver relevant ads because Google understands the meaning of a web page. We've refined our technology, and it keeps getting smarter all the time. For example, words can have several different meanings, depending on context. Google technology grasps these distinctions, so you get more targeted ads


Make extra money with a Google search box


Place a Google search box on your site, and you can start monetizing the results from web searches. Not only does this keep your users on your website longer—since they can search from where they are—it takes just minutes to implement. And you pay nothing to participate.


Show only appropriate ads
Google's ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. What's more, you can block competitive ads and choose your own default ads. It's your show from start to finish.


Competitive Filter
Enables you to filter out specific competitors or specific advertisers
Contextual Filter
Eliminate delivery of ads that would be inappropriate to serve on pages
Editorial Review
All Google ads are reviewed and approved before being served on your pages
filters keep out inappropriate
and competitive ads.
Customizable default ads
In the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice


Customize AdSense for your site


You can customize the appearance of ads, choosing from a wide range of colors and templates. Ditto with your search results page. Your reports are customizable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.

Source: Google.com

How do I put AdSense on my blog (using a classic template)?

The Quick Answer

* Go to the Template | AdSense tab and sign up for AdSense, if necessary.
* Select the size and color of your ads.
* You'll see a preview of your blog as you make changes.

Note: This article assumes you are using a classic template. On a Layouts-enabled blog, just add a new page element and select the AdSense option.

Adding AdSense to your blog is easy. Go to the Template tab in Blogger and you'll see an "AdSense ads" tab below it:



If you don't have an AdSense account already, you can sign up for it right here within Blogger. Just enter a valid email address, choose a password, fill in some contact information (so you can get paid!) and then Blogger will register your account for you right away. If you do have an account already, just use the "sign in" link instead.


Once you've completed the sign-up form, or logged in to an existing account, you'll see a special preview version of your template, showing your blog as it will look with your new ads:


Using the menus above the preview, you can easily change the size, shape, and color of your ads, without ever needing to edit the code directly. The color menu has some preset color schemes, but also some flexible options that try to match, contrast, or blend with whatever template you happen to be using. Try them all out and see which setting works best.




Once you've decided how you'd like it to look, just save the changes and republish your blog. Then go check your email.

While you were deciding on layouts and colors, you probably received a confirmation email from AdSense. Find that email and click on the link it gives you to confirm your email address. Be sure to read the rest of the confirmation email as well, since it will contain other information on finishing the registration and approval process. Until your email address is confirmed and your AdSense application is approved, your ads will only show public service announcements (PSAs) rather than targeted ads. Since you don't get revenue from PSAs, you'll want to be sure to do this soon, so the AdSense bot can crawl your site and determine appropriate ads to show.

And now you're done! Congratulations -- you've got AdSense!

Notes:

* There may be a bit of a delay before the AdSense bot gets to your site and you start getting targeted ads, though that should happen within 48 hours. Just be patient and it will get there in time.
* This feature does not currently provide a way of moving the ads, though the default location used is one that tends to provide the best results. If you would like to move it elsewhere, such as to your sidebar, you will need to edit your template code directly. See How to put AdSense in your blog's sidebar for more details.
* You can see how well your ads are doing by checking the 'Reports' tab on the AdSense website to look at your Ad performance. Keep in mind that reports appear an hour or so after a change has been made (and may sometimes be delayed up to 24 hours).
* To change your payment information, or other account details after you've signed up you'll need to go to the main AdSense site and log in to your account there.

How do I put AdSense on my blog (using Layouts)?

First of all, choose the blog that you want to put AdSense on, and go to the Layout | Monetize tab. You can get there by clicking the Layout link on the dashboard, or clicking the Template tab from the posting or settings page of the blog.

Once you're there, choose one of the three options to display your ads: in your sidebar and posts, just in your sidebar, or just below your posts.

The next page asks you to either sign up for a new AdSense account or use an existing one. Once you've signed in or created or account, you'll get a confirmation screen. If for any reason you need to switch to using a different AdSense account, click the switch AdSense accounts

About AdSense for Your Blog

Blogger provides a simple way for you to make money with your blog. AdSense is Google's content-targeted advertising program. This means that you don't select keywords or categories for your ads. Instead, Google's servers determine what your posts are about and display the most relevant ads to your readers. So, if you blog about baseball, there might be ads for Major League Baseball memorabilia next to your post. If you blog about painting, there might be ads for art supplies.

Blogger requests access to your AdSense account in order to allow us to create and place ad code on your page through our layouts and template tools. As part of this process, you may notice that Blogger is receiving "0%" of your AdSense earnings - this means that you will receive the same amount for clicks or impressions as you would creating the ad code from your AdSense account. To view any partners that have requested access to your AdSense account, and their associated revenue shares, please log in to your AdSense account, click the "My Account" tab, and choose the "Account Access" sub-tab. If you see a "grant access" link next to blogger.com, you must click this link in order to create ads with Blogger tools.
Putting AdSense on Your Blog

This integration between AdSense and Blogger is intended to make it easier for you to get up and running with AdSense on your blog. To place AdSense on your blog quickly and easily, see our help articles here:

* How do I put AdSense on my blog (using Layouts)?
* How do I put AdSense on my blog (using a classic template)?

To take full advantage of other AdSense options and settings, you can sign in to the AdSense site and have a look around. That's where you can see how much money your ads are earning and all that good stuff.

See Also: What Is AdSense?

Friday, October 23, 2009

Google adds more personalization to Reader

Google has added new personalization features to Googel Reader, its RSS feed aggregator, the company wrote in a blog post Thursday.

One new feature is dubbed Popular Items. Using algorithms, Reader will "find top-rising images, videos and pages from anywhere (not just your subscriptions)." From there, the app will lump all those pieces in the new Popular Items section. Based on a user's subscriptions and what someone is reading, Reader orders those stories by what it thinks a person likes best.

Reader's recommendations have been moved to the app's Explore section. Google also renamed it Recommended Sources. Like before, that feature will employ the user's Reader Trends and Web History to find a list of feeds he or she might like.

To make it easier for users to find the information they're most likely to care about, all Reader feeds now feature a sort option called Magic. According to Google, Magic "reorders items in the feed based on your personal usage, and overall activity in Reader, instead of default chronological order." Google said that the ranking is tailored to the user. The more the user clicks the "like" and "share" buttons on stories, the better the Magic sort will be.

Here is the Magic setting in action:



Source: http://news.cnet.com