When you first create a promotion, only your friends will be able to see it. However, if one of your friends decides they like it enough to promote it themselves, then all of their friends will also be able to see it, and these friends of friends too can share your promotion, and so forth.
Since a promotion can quickly go viral, do not promote anything you aren't comfortable with everyone seeing. Keep in mind, if you decide you no longer want a promotion running for any reason, you can either stop or delete your promotion by going to the my promotions tab.
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